>> i spent 20 years opening charter schools in the united states and remain very involved in the education reform movement. reform can come from many places. one of the great advantages of private education is you have complete freedom from most regulations, from most union situations to really innovate. i like to say, there are no patents in education. the things we do will travel to schools all over the world. >> it is for profit, we should make that point. how much money can you make in this business? >> we raised $75 million of equity, which we invested in our new york campus. as we go forward, we'll be raising other equity worldwide. in order to do that, we have to produce returns that are attractive to the private equity backers that we are supported by. >> and i would imagine given what manhattan incomes are like, you have pricing power, as we like to say in business news. >> we're priced literally where the other schools in the school are priced. that's a similar strategy that we'll use worldwide. we basically took the average of the top 15 schools and priced it at that point. >> w